Viva Voce brings size-inclusive pop-up to Philadelphia June 27

Viva Voce will host a free, one-day size-inclusive fashion pop-up at Philadelphia’s BOK Building on June 27, pairing shopping with community programming and brand discovery. The event aims to give shoppers outside standard size ranges a more accessible in-person try-on experience.

Why it matters: - The Philadelphia pop-up is designed to fill a gap in fashion retail for shoppers who struggle to find inclusive sizing and in-person try-on options. - Viva Voce is positioning the event as both a shopping experience and a community space for people who have often been underserved by traditional retail. - The activation also spotlights brands that pair size inclusion with conscious business practices.

What happened: - Viva Voce will bring its one-day shopping and community experience to Philadelphia on Saturday, June 27, at the BOK Building. - The pop-up is hosted in partnership with Philadelphia-based brand Lobo Mau. - Admission is free. - The event runs from 11:30 AM to 4:30 PM at 1900 S 9th Street, Suite 501, Philadelphia, PA 19148. - Attendees can RSVP through Eventbrite.

The details: - The curated lineup includes size-inclusive brands such as TomboyX, Embrago, and other marketplace partners. - Shoppers will be able to shop, discover new brands, try on clothing in person, and meet founders and community members. - Viva Voce selects marketplace brands for size inclusion and responsible business practices. - The marketplace brings together independent fashion brands, creators, and community members through online and in-person experiences. - Founder Kate Zigrang launched Viva Voce after her own experience navigating fashion as a tall, plus-size woman. - Viva Voce was built to make fashion more accessible, inclusive, and welcoming for people outside standard size ranges.

Between the lines: - The event reflects a broader push in fashion toward more inclusive sizing and more direct consumer-brand connection. - The in-person try-on format matters because fit remains one of the biggest barriers for shoppers outside mainstream sizing. - Viva Voce is using community programming to make the marketplace feel less transactional and more relationship-driven. - Michaela Leitz, Head of Community at Viva Voce, said the company wants to create the same shopping experience for every body and bring people together in a welcoming space.

What's next: - Viva Voce says the Philadelphia activation continues its mission to make fashion feel more accessible, personal, and connected to community. - The company will keep combining curated online shopping, community programming, and in-person events as part of its broader platform. - More information is available on Viva Voce's website and Instagram.